Paid Search (PPC) Drives Traffic By Giving Potential Customers What They’re Looking For
You pay to have your ad show up In the prime real estate of the search engine results like on Google and Bing without having to go through arduous, mind-bending optimization of your site. It’s very much like traditional advertising in that regard. You pay and your ad shows up. Well, sort of.
A user types in a phrase that they’re looking to find out more about. Up pops a bunch of text and photos and videos and what not that are “related” to the person’s search. Some of it is ads and some of it is not.
Where Google puts these ads is constantly changing. The rules for what and where you can advertise and which strategies are most cost-effective also change. How can you keep up?
Practice Forge can help you make sense of it all. We are AdWords Certified so if you decide to advertise this way, we can help you make the most of it.