With more than 20 years of experience in medical digital marketing, we know that your business needs the right marketing efforts designed to fit your budget and target your areas of opportunity. Practice Forge can develop a program that utilizes your internal resources to their fullest while providing extra help where you need additional expertise and time commitment.
As a business owner or thought leader, keeping up with online marketing’s ever-changing landscape can be an overwhelming burden. Practice Forge’s search marketing specialists work together to keep current with the latest trends so that we can build the right plan for your business.
Services
- Marketing Plan audits
- Paid Search (PPC) Account Management
- SEO campaign management
- Content marketing, including video marketing on YouTube
- Email marketing campaign development/management
Practice Forge Digital Marketing Services
Google AdWords and Microsoft (Bing) AdCenter are online services that display advertising on Google and Bing’s search engine results pages, among others. These ad platforms give businesses a powerful tool for getting control of marketing budgets. Spend as much or as little as you want to get your business exposure on these powerful sites.
Almost all of us have searched for something on the internet, probably through Google or Bing. Search engine optimization is the process of making a page from a site show up as near to the top of the list as often as possible. There are many steps on this journey, and we can develop a program that helps your business site’s pages perform the best they can.
In today’s digital landscape, patient perception is shaped by online reviews and ratings. Our specialized medical reputation management services ensure your practice stands out in the competitive healthcare environment.
It is the process of creating original, useful stories, articles, videos, etc to attract visitors to your site. Everyone has seen sites with articles, DIY tutorials, product reviews and other interesting content that helps add another level of interest to your site aside from your products or services. This effort over time pays back the site owner many times over in increased eyes and interest on your site.
There is almost no marketing tool that a local business can use that has a more immediate effect on foot or web traffic than email marketing. With the right look and messaging for your emails, your business can drive more robust sales through targeted messages and promotions delivered right to your customers’ smartphones and computers.
Looks matter. To get your business’s site working for you the way you want it to, a professional brand created with expert design services, applied to all customer-facing marketing instruments is essential. And with the complexity of today’s modern web platforms, it can be virtually impossible for a business owner to be able to keep up with all of the knowledge necessary to just maintain, much less optimize a modern business site.